YOUR INVESTMENT: $495

WHAT YOUR INVESTMENT AFFORDS YOU:

1. Expert Knowledge: Learn from industry professionals about market research, pricing strategies, inventory management, marketing tactics, customer service excellence, and much more!

2. Practical Skills: Acquire hands-on experience in developing business plans, conducting product feasibility studies, navigating legal requirements, and understanding financial management fundamentals.

3. Networking Opportunities: Connect with like-minded entrepreneurs, guest speakers, and industry experts to expand your professional network and gain valuable insights.

4. Certification: Receive a certification upon completion, validating your newfound expertise and commitment to excellence in the retail sector.

Why Invest in Your Education:

- Accelerated Growth: Implement proven strategies to grow your retail business faster and more efficiently.

- Increased Profits: Optimize pricing, inventory, and marketing to boost sales and profitability.

- Global Expansion: Explore export markets with confidence, understanding labeling and regulations for new markets.

- Personal Development: Enhance your leadership and decision-making skills for long-term success.

Don't miss this opportunity to invest in yourself and take your retail business to new heights! Enroll now and embark on a transformative journey towards success and sustainability.

*Spaces are limited, so secure your spot today!*

PROGRAM OUTLINE

Week 1: Introduction to Retail Business

- Overview of the retail industry in Canada

- Importance of market research and target audience identification

- Legal requirements, contracts, and regulations for retail businesses

- Brand Protection

Week 2: Business Planning and Strategy

- Developing a business strategy for expanding into the retail market

- Basics of product feasibility studies to assess the viability of their product ideas and make informed decisions before investing resources into launching new products in the market.

- Pricing strategies and profit margins

- Inventory management basics

Week 3: Location and Store Setup

- Choosing the right location for your retail store

- Store layout and design principles

- Merchandising strategies for maximizing sales

Week 4: Product Distribution

- Introduction to consignment and wholesale models

- Pros and cons of consignment vs. wholesale

- Finding and negotiating with consignors and buyers

- Understanding modes of distribution

Week 5: Sales and Inventory Management

- Inventory and sales tracking and management systems

- Stock replenishment strategies

- Avoiding overstock and stockouts

Week 6: Marketing and Promotion

- Creating a marketing plan for your retail store and/or distribution outlet

- Digital marketing strategies (social media, email marketing, etc.)

- In-store/online promotions and events

Week 7: Customer Experience and Service

- Importance of customer service in retail

- Building customer loyalty and retention

- Handling customer complaints and feedback

Week 8: Financial Management, Scaling, and Export Markets

- Financial planning and budgeting for a retail business

- Evaluating business performance through key metrics

- Introduction to export markets and opportunities

- Understanding labeling and regulations for new export markets

Week 9: Fundamentals of Accounting

- Introduction to accounting principles and concepts

- Understanding financial statements (balance sheet, income statement, cash flow statement)

- Basics of bookkeeping and record-keeping for retail businesses

REGISTER TO RESERVE YOUR SPACE